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Maximise your MarketingGenerate More LeadsSave time and money with direct email campaigns that ensure a high response rate with high-impact HTML email messages. Stay at the forefront of your customers thoughts through ongoing, permission-based newsletters and campaigns. Increase Repeat BusinessUse the power of direct marketing to increase your share of your customers' expenditures. Create personalized email and direct mail campaigns by setting target profiles in your database according to product interest, geography, or other criteria. Then make the right offer to the right profile, execute a multi-email campaign, and watch demand soar with qualified leads for your sales team. Track Campaign ResultsShow direct results and ROI for your marketing budget and see which customers and prospects are responding and buying as a result of your campaign. With direct integration with your customers' records, you can track lead sources, web responses, and purchases through the automatic creation of notes and user-defined fields. By analyzing results, you can continue to perfect your campaigns and leverage your marketing resources. Share Marketing MaterialsStore electronic documents and marketing materials such as pricing, literature, and technical information in the Company Library to ensure a consistent marketing message by everyone in the company, from sales associates to customer service representatives. Even without Maximizer Enterprise running, employees can access documents through the web-based Employee Portal. Use the Web for lead
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